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NEW FAVORITE HOBBY

 browsing international house swap ads on craigslist! because really, when else do you get to see the inside of other people's (read: complete strangers') houses?? especially sweet parisian lofts and whatnot...ADDICTIVE? yes.



things i need to fucking do

-not spend (so much) extraneous money
-work out every day, starting...TOMORROW!
-not throw my life away on ontd_startrek
-clean room
-read
-buy confessions of a shopaholic (#1 be damned)
-math test
-etc.

h. pot 6 tonight at midnight, hell yeah
 Well, it's time for me to turn this puppy in. It has been a long semester full of observations related to marketing, communications, etc...I hope you enjoy browsing through my crazy thoughts.

Give me an A?

Much love,
Anne

promotions have never been more fun

Unfortunately, I'm not sure if I will be able to find a video or picture for this, but I was thinking about what to post this week, and I remembered back to something really great from this past Christmas. I am a huge fan of pretty much every artist on Jack Johnson's label, Brushfire Records, so naturally I am on the mailing list. When a notification came through for a paperless, "green" holiday card (keeping in Tune with everything that Jack and the label stand for), I thought it was such a fun idea. And even better, it was an excellent way to promote "This Warm December", a new, collaborative holiday album with festive song contributions from every artist on the label.

The premise of the Brushfire e-card was simple: Upload your picture (or a friend's), choose a song from the new album, and send it to a friend. The recipient would then be emailed a fun, animated music video e-card starring the chosen singer or band (in the form of their heads with moving jaws, a la Jib Jab) crooning the song of choice, while the person from the uploaded photo played a supporting role, doing such activities as skiing  or sledding in the background.

So fun, right? Fun, creative, eco-friendly, and a truly amazing example of viral marketing that not only was in keeping with the lightheartedness and joy of the season, but with the larger goals and values of the label as well.

I found this picture:


 
 
As usual, Jack and his team deserve a huge round of applause.

something I meant to post earlier....

 Okay, so when I was in NYC, I was walking back to the hotel when I spied THIS in Times Square:


...so, is it just me, or is this billboard strangely insulting??? I know it wasn't meant to be, but...come on. also, just fyi, that applebee's had a CLUB ROOM. I am not kidding.

and finally: what is it with the recent obsession  with Helen Keller? Like in that 3Oh!3 song "dont trust me"..."shush girl/ shut your lips/ do the helen keller/ and talk with your hips"



it's all just wildly inappropriate. but kind of funny ;)

beautiful, dirty, rich

 In my visual merchandising and promotions class, our next project is all about branding ourselves and promoting who we are to potential employers--in other words, it is an exercise in self-marketing. I got to thinking about how public figures do this to make names for themselves, and I instantly thought of a person who I happen to find extremely interesting and thoroughly unique: Lady Gaga. The way she presents herself is truly remarkable for the simple fact that she never does it the same way twice, and I think that is just so fascinating. What makes her "her", is not being one thing, but being everything--a chameleon.


The lady singing a deconstructed version of her song "paparazzi" (above)


The element of surprise that Lady Gaga brings to every appearance and every performance (again, it's never the same twice) is a fabulous way to draw in fans because the public is constantly on the edge of its seat waiting to see what she does next--what better way to create buzz than to be in a state of perpetual evolution? Still there are some constants: her revolutionary, daring style, and her excellent singing and dancing abilities being two of them.

        
she went from platinum blonde to lavender highlights to fully purple hair in a 24 hour period, and was seen holding this purple cup and saucer, seemingly for no reason, on a number of occasions during her recent tour of the UK.

                
her willingness to wear odd things knows no bounds...the hair bow quickly became a hallmark of her look, so she switched to extravagant hats (usually paired with round glasses) to keep things fresh. In the photo on the left, we see the first of many appearances of her oversized houndstooth umbrella. it should be noted that it was neither raining nor particularly sunny when this photo was taken...the umbrella is purely for show. And just look at those ferocious boots! This woman is fearless. I can't even imagine stepping out the door that way, but SHE WORKS IT. Gaga takes a lot of inspiration from David Bowie and the 1970's New York disco scene, as well as the legendary artist Andy Warhol, whose iconic films she spoofed to promote her US tour. 

Example!


Love her. Just freaking love her.

I LOVE NEW YORK.

Boy oh boy. This past week has been one of the most exciting of my life--I spent it in New York City with a group from our AMDT department here at WSU, meeting with professionals involved in all facets of the apparel industry. From costume designers who work with the likes of Tina Fey, Whoopie Goldberg and Gwenyth Paltrow to high-end mannequin retailers, color forecasters, commercial brand experts (such as Nike "Ekin" Bruno Garcia, who earned his title by knowing the brand backwards and forwards...get it?), buyers and sourcers, stylists for the CW's Gossip Girl, and even American designer Kenneth Cole himself, we were able to meet and pick the brains of some super successful people. Not only that, but we got to be a part of what is essentially the hub of Capitalism and Corporate America: the city itself. New York has everything, and it has it bigger and better and more extravagant than anyplace else. All around the city, and underneath it as well (in the subway system), it was an ongoing barrage of marketing, advertising, communications, visual merchandising, promotions--you name it--all rolled into one, and I loved every minute of it.

PHOTOS!

 
The group with Kenneth Cole (he's in the back, and I'm 2 people to the left of him)

   
window displays at Bergdorf Goodman's on 5th avenue

   

the blaze of glory that is Times Square...note the amazing diagonal screenage in the bottom pic!

BREAKING NEWS

Remember my Ray-Ban post (how could you forget? It was humungous...)?? Well, while I was in New York this past week, I finally got my very own pair of Wayfarers, from the Sunglass Hut in Times Square. They are just as glorious as I knew they would be. And the ads don't lie--I certainly never feel like hiding when I wear them!


Check it:



The hustle and bustle of Times Square...love it       

  

Me, rocking the new shades at Strawberry Fields in Central Park



JUST THOUGHT YOU SHOULD KNOW.
 

every great advert refreshes the viewer

 I just saw this commercial on TV and loved it. Had to post it up here:


 
 
Seriously, I don't even have to explain why this commercial is amazing. From the tweaking of the song to fit each decade, to the iconic footage and the way the Pepsi is passed from one generation to the next, to the tagline at the end--it's all just gold. It embodies the vibe and the energy and the inspiration from each beautiful part of the twentieth century, and I love it, it's too fun. Props to Pepsi!!! 

ah, the power of marketing...

Probably one of the greatest marketing efforts I can think of is the "One Less" campaign for Gardasil, the HPV vaccine. It is genius--the company behind it has successfully scared millions of women out of their houses and into their doctors' offices to get vaccinated, and it has even compelled lawmakers to implement mass inoculation of 12 and 13 year-old girls in a number of countries such as Canada and Australia, not to mention a few US states, such as Texas.

Genius, yes, but slightly unethical in my humble opinion, and here's why: HPV, or Human Papillomavirus, is a sexually transmitted disease that is a leading cause of cervical cancer. But the fact that a vaccine exists to treat this bothersome and often very dangerous disease is not the issue. It is the way that the vaccine is being presented--as a necessity for avoiding cervical cancer--that angers me, because this is simply untrue. Even worse than that, government mandates for this vaccine are just so ridiculous. If Gardasil prevented a wildly contagious, communicable disease from burning through the population, then a mandate is obvious. But HPV, a sexually transmitted disease, is not communicable, it is acquired. You can't get it from sharing a drink with an infected person or from an anonymous passerby who sneezes in your general vicinity. HPV acquisition is based in CHOICE and PERSONAL ACTION. I hate it when government sticks its nose in where it doesn't belong, and it never belongs in telling young girls to put unnecessary drugs in their bodies. This vaccine and this disease are all about choice, as I previously stated, so these girls and women should be thinking carefully about whether or not this vaccine is right for them, then make their decision knowing the risks and benefits. And there are risks--thousands have reacted adversely to this new vaccine, even to the extent of death and paralysis in a few. Again, I love that this vaccine exists, because so many people are infected with HPV, and having it is both relevant and helpful to millions. But millions more my not want it or need it, depending on what kind of lifestyle they choose to pursue, and no one has the right to force something so based in free choice upon the generally uninformed, pre-teen female population.

The One Less Campaign has been around for a few years now, but a new commercial came out recently that got me all fired up again. In this commercial, a number of mothers and their young teen daughters are portrayed, and the mothers keep going on about how THEY chose to get their daughters vaccinated. This commercial is just one more example of how this drug company is scaring the public into thinking that their daughters will be infected by the virus if not vaccinated, and even worse, it is another example of these young girls having their choices stolen from them.

Here is a link to the more disturbing recent mother/daughter commercial: